Instore-music distribution with Barix
In 2000 Barix foresaw the rise of IP networks and the internet as a business tool for the transmission of data of all sorts, including audio: The Barix Instreamer and Exstreamer were born.
Fast forward to the present day and with more than a decade of experience in low latency, high reliability IP Audio streaming, Barix have a track record of delivering in-store music for retail radio channels worldwide, in many thousands of locations.
Thanks to its ease of use and low operating costs, particularly in large-scale networks, the Barix Exstreamer is used to replace costly satellite technology that had dominated the market in the past. Innovative technology from Barix provides stores with a single-platform music system and a customized information and advertising platform. A Barix solution allows you to:
- Reinforce your brand identity with your kind of music
- Boost your sales through targeted advertising at the point of sale
- Create new revenue streams by selling advertising slots
- Make announcements from head office to all sites in real time
- Make pre-recorded public address announcements at the press of a button, for example, a calm message advising customers to leave by the nearest exit
- Play advertising messages in response to a physical trigger e.g. a motion sensor
Audio in-store is not just limited to background music (BGM) – ad hoc PA announcements to re-unite lost children with their parents and standard announcements advertising shop opening hours must also be considered.
Barix have designed in features for exactly these situations and more!
- Barix Exstreamers listen on a priority port and when a message is received will automatically fade down the BGM, make the announcement and then fade the BGM back in
- Barix Exstreamers can also be an extension on your corporate SIP / VOIP telephone system, allowing any duly authorised user to make a PA announcement from their telephone: allowing for very flexible response during an emergency situation.